The email marketing tools help create and send a visually attractive and readable, and easily understandable email to their users. These emails are de
The email marketing tools help create and send a visually attractive and readable, and easily understandable email to their users. These emails are designed to intrigue their customers into reading the emails and learning the new offers and deals that the company has to offer. So the consumers get attracted and search. That is how a wider customer base is created.
What are various Email marketing tools?
- AWeber – this is a popular email marketing tool used to create emails that work effectively.
⦁ The pros include customizable and mobile responsive email templates with an inbuilt template to check your position, and it creates pop-ups and sign-ups that you can use to collect email data of viewers.
⦁ Meanwhile, the cons include very basic automation features, and you cannot broadcast multiple segments of data.
- Active trail – it is all one marketing tool, and it has various features to offer.
⦁ Pop-ups for lead generation, multilingual and simple integration to e-commerce are its pros.
⦁ Limited support for noncustomer.
- Reach mail – this tool helps you create professional campaigns and emails to connect with your audience.
⦁ Get the detailed report and customizable, sign-up confirmation are its pros
⦁ Limited specialized templates, email template not very eye-catching are their cons
- SendinBlue – it can help you generate emails in an automated and seamless manner.
⦁ The pros include the fact that even people without any knowledge can use this and are free initially. Also, helps create professional-quality mail using drag and drop features.
With the free plan, you can send mail to 300 addresses, but in paid, you can send unlimited emails
⦁ Meanwhile, its cons include lack of compliance with GUI standards No alerts or information of people who subscribed.
- Cakemail – very easy to use and best suited for small businesses, this tool has various pros and cons:
⦁ The pros include the fact that it is easy to use and has various templates, the data can be segregated easily, and you can maintain an easy contact list.
⦁ The cons include the fact that it lacks a few features compared to some other tools, and more languages can be added.
- Campaign monitor – easy to use drag and drop email builder and excellent templates.
⦁ The pros include the fact that you can schedule the email and keep full track of your email’s performance.
⦁ The cons include the fact that it does not allow free testing.
- Clearbit Connect – an easy to use tool for email camping.
⦁ The pros are that it is easy to use and not so costly, and has flexibility.
⦁ Cons are that the features are a bit complex that requires a lot of knowledge.
- Constant Contact – this tool is amazing for sending visually attractive emails.
⦁ The pros are that it is easy to use, and mass emails can be sent.
⦁ Cons include that the tool requires several steps, so it is a bit tedious.
These are various email marketing tools used in digital marketing.